Thank You to the Brave Ones

On this day, 18 years ago, Situation was officially born.

We set out to reimagine the way brands and fans connected through the power of live experiences. When I founded the company in 2001, I admittedly didn’t really know how to do what I wanted to do; but I was fortunate enough to surround myself with some incredible people who I trusted and who still inspire me today. Together, we took a leap of faith to follow our mutual interest in building passionate communities.

While our work in digital-first marketing stretches across many industries, from entertainment to sports to education to retail, there is one industry that played a fundamental role in who we are today — Broadway. As an industry, Broadway opened its arms and gave us a canvas to break ground in brave new ways. The industry took a leap of faith in many of our most progressive (“high risk!”) ideas and had the courage to put them to the test in real life with real customers. I’ll remain forever grateful for the support we’ve received over the years from the Broadway industry.

I think our gravitational pull to Broadway is no mistake — dare I say it was our destiny. For me, there is nothing more satisfying in my work than standing side-by-side with those willing to put their necks on the line for what they believe in. And what I’ve learned on the front lines of watching the magic of…